Long Long Queue

Since last December, every time I walk past a doughnuts shop from USA in Shinjuku, I've seen long queue. Last month, the shop started to show a sign board which shows waiting time at last. Usually, the waiting time is one hour or over.

I think Japanese people love making queue. According to one of my friends, if she miss to join a long queue she will regret, because long queue is aｎ evidence of the best thing or popularity and she believes she has to followed any trends. I think Japanese many people (maybe even not Japanese) agree with her, but I couldn't agree with the opinion.